The Profit Lab
CREATE, KEEP, AND GROW PROFIT ON REPEAT.
You’re good at what you do, you care about your clients, and you want more freedom
You're ready to see bigger and bigger numbers in your bank account.
And you’re ready to let go of the “I have to work hard to prove I’m worthy of more money” story for good.
Your numbers don't reflect how hard you're working, and that needs to change.
The money side of business can feel messy when all you want to do is the work you love. But there are practical systems that make the money part clear, doable, and set up to grow.
I'm here to show you how.
You have clients, but your bank account doesn’t always reflect how hard you’re working.
You’re guessing with your numbers and hoping it all works out at tax time.
Pricing feels like throwing spaghetti at the wall (and then you feel weird and awkward about it).
You’re constantly “catching up” on money stuff you’d rather avoid.
You pay everyone else first, software, contractors, taxes, and you are the last in line (if you get paid at all).
You feel guilty when you spend on your business, but also guilty when you don’t invest.
You’re smart and capable. And you’re not bad with money, you’ve just never been shown how to track money in a way that feels good.
It’s now time to put your CFO hat on and set up the systems to run a profitable business.
This is for you if…
You want:
More money left at the end of every month
To pay yourself like a boss.
Offers and pricing that make sense and pay you well.
A business that supports your hell yes life
To open your bank account and feel excited about what you see.
Time off without going into a financial fear or shame spiral.
Does this sound like you?
ENTER: The Profit Lab
The Profit Lab is an 8-week, high-touch program where you'll stop guessing, stop guilt-spiraling, and start building a business that makes profit on repeat.
Here's what you'll walk away with:
Clarity about what’s happening financially in your business
A profitable business ecosystem
A pricing strategy that honors your time, energy, and expertise.
Money systems that work for your brain and grow your money.
A clear picture of what it costs to run your business and what it takes to pay yourself.
You bring your existing business.
The Profit Lab shows you how to create the systems, strategy and a no-bullshit plan for you to profit.
LESSON ONE: The Truth About Your Money [Tuesday, March 3 @ 12pm MT/2 PM ET]
Stop guessing about your money. You'll map your current revenue, expenses, and profit so you can see exactly what's working and what's draining you. No more "I think I made money this month?" You'll know your numbers. Then set a clear revenue goal and identify the mindset shifts to get there.
Walk away with: Your true financial picture; where you are right now and where you're headed next.
LESSON TWO: Creating Intentional Profit [March 10 @ 12pm MT/2 PM ET]
Build a profit-on-purpose system where you pay yourself and set aside profit BEFORE you spend on anything else, then run your business on what's left. We'll also look at your personal finances so your profit system works with your real life, not just on paper.
Walk away with: Your profit-on-purpose system designed specifically for your business and life.
LESSON THREE: Your Business Ecosystem [March 17 @ 12pm MT/2 PM ET]
Map how all your offers and products work together - what each one delivers, how clients move through your world, and how money flows in at each point.
Walk away with: A clear map of your business ecosystem and how money flows through it.
LESSON FOUR: Pricing with Confidence [March 24 @ 12pm MT/2 PM ET]
Learn the framework for setting prices that are sustainable, profitable, and feel aligned - what to look at, how to calculate, and when to adjust.
Walk away with: A clear pricing process you can use for any offer, now and in the future.
LESSON FIVE: Your Aligned Spending Plan [March 31 @ 12pm MT/2 PM ET]
Create your business spending plan - what it costs to run your business now, what you need to grow, and what you want to invest back into your business.. Monthly and yearly numbers so you can spend with confidence and plan for overflow.
Walk away with: Your spending plan that shows what you need to operate, grow, and thrive.
LESSON SIX: Paying Yourself like a Boss [April 7 @ 12pm MT/2 PM ET]
Define your personal "enough number" - what you actually need to pay yourself. Then calculate what your business needs to generate to consistently pay you that amount and grow from there.
Walk away with: Your owner pay plan - what you're paying yourself now, what you're working towards, and the revenue target to get there.
LESSON SEVEN: Money Mindset Mastery [April 14 @ 12pm MT/2 PM ET]
Shift from 'making do' to 'making profit intentionally.' Step into your profitable era with the practices and everyday moments that embody this identity shift. Identify where you're over-delivering or undercharging right now and learn how to spot it in the future. Create a clear picture of what you are and are not available for - and how to set those boundaries without feeling like an asshole.
Walk away with: The mindset and daily practices of someone who runs an intentionally profitable business, plus clarity on where you're leaking money or energy and boundaries that protect both your profit and your sanity.
LESSON EIGHT: The Overflow Plan [April 21 @ 12pm MT/2 PM ET]
Map your revenue projections, plan for time off without financial panic, and design your work-optional future - the investments, savings, and timeline to create a business that supports the life you actually want.
Walk away with: Your overflow plan that allows you to prepare and plan for time off, work optional, and living your full life.
What’s inside The Profit Lab
Gone from 'I think I made money?' to tracking profit every single month
Saved thousands by identifying expenses that were no longer in use
Finally paid themselves consistently for the first time
Raised their prices with confidence (and kept clients)
Built businesses that fund their lives, not drain them
Women I've worked with have:
8 Core Live Lessons, held Tuesdays at 12 pm MT/2 pm ET starting March 3
Weekly Profit Lab Office Hours & Q&A to get support with your profit on purpose system, and your specific numbers. This is where you also get sh*t done in real time: Thursdays at 1:30 pm MT/3:30 pm ET starting March 5
Replays for everything, so you don’t have to rearrange your whole life to show up.
Worksheets, calculators, and prompts that keep this simple and streamlined
This is a hands-on lab where you actively build your profitable business systems and structure.
How The Profit Lab Works
By the end of The Profit Lab, you will…
Know your numbers without flinching.
Have a business ecosystem that makes sense and supports your goals.
Feel solid about your prices and how you talk about them.
Have real systems for receiving, tracking, and organizing money.
Know exactly what it costs to run your business.
Have a plan to pay yourself regularly and increase your income.
Understand how your personal money and business money interact.
Have a simple, doable path toward a more work-optional future.
Feel confident making financial decisions without second-guessing yourself
Stop feeling guilty every time you spend money in your business
ENJOY looking at your numbers (yes, really)
Who this is perfect for
Creative business owners, coaches, consultants, and service providers.
You’re making some money, but you know it could be better, clearer, and more consistent.
You’re willing to look at your numbers, even if it’s uncomfortable, as long as you’re supported.
You want profit and sustainability, not hustle and burnout.
Individuals looking for a “get rich quick” hack or pure mindset with no action.
People who refuse to look at their numbers under any circumstances or just want it done for them
Who this is not for
JOIN THE PROFIT LAB FOR:
You can keep hoping this is the year money magically clicks.
Or you can decide this is the year your numbers make sense, your systems are dialed, and there’s plenty left for you to keep at the end of the day. On purpose.
Doors close February 28. The Profit Lab starts March 3.
Once we start, enrollment closes until the next cohort.
You get to keep all the trainings and content to go back to to utilize and support you as you evolve and grow.
I used to have no clue what was happening in my business finances. I wanted to be the CFO of my life, but every resource I found was either too complicated for my creative brain or filled with bro-tactics that didn't fit.
So I created my own way: streamlined, efficient, brain-friendly systems that let me track my money, pay myself well, and actually enjoy being the CFO of my business.
The Profit Lab is everything I wish I'd had when I was figuring this out.
I've helped women save thousands of dollars, go from financial chaos to clarity, and build businesses that pay them well and consistently.
I believe business should feel good AND make money—and that you don't have to choose between profit and your values.
I’ve put The Profit Lab together in a way that allows you to put these key systems and structures in place in your business so that you too, can feel on top of your business finances.
I take a playful, yet powerful perspective shifting approach that makes the money bits of business from scary, overwhelming and pressure-filled, to clear, simplified, and fun.
What happens after the 8 weeks?
FAQ:
What if I’m not good with numbers?
You don’t have to be good with numbers, you just have to be willing to look at them, I will show you the rest.
How much time will this take? Each Lesson will be 75 minutes of learning time. The office hours are set up for 60 minutes, and I will stay on as long as 90 minutes if there are questions and support needed. I suggest you plan for another 60-90 minutes each week to work through creating your systems and structures. This is the time you put in now, so you have more freedom with your finances later.
What if I am too far behind? You are not too far behind, and its’ time to get yourself into a good place with your business finances. Each lesson has one clear goal and purpose, so you can take it step by step, rather than feeling like you have to look at everything all at once.
When does The Profit Lab start and how long does it run? The Profit Lab Starts Tuesday, March 3rd and runs through Thursday, April 23rd.
Is this live or recorded? What if I can't make the live calls? This is a LIVE program, and the recordings will be sent to you within 24 hours of each call.
What platform do we use? How do I access everything? Everything will be stored on the Thinkific platform. You will get access to the platform as soon as you register. Content will be added each week in real time.
I've taken other business/money courses. How is this different? Most business programs focus on revenue generation or generic "money mindset." The Profit Lab is about the mechanics AND energetics of KEEPING money. You'll build real systems: pricing structures, profit plans, spending plans while also shifting the identity and beliefs that let you hold wealth. No bro tactics. No shame. Just clarity and overflow.
What if I'm scared to look at my numbers? That's exactly why you need this. We start where you are—no judgment, no shame. You'll have support, structure, and a group of people doing it alongside you. The scariest part is staying in the dark. Once you see what's happening, you can finally do something about it.
What results can I expect? By the end, if you’ve implemented what has been shown to you, you'll have a complete profit system: clear pricing, a business spending plan, an owner pay structure, and projections for growth. But more than that, you'll feel confident making financial decisions, you'll know your numbers without flinching, and you'll have a path toward work-optional income. Results depend on implementation, but the framework works if you work it.
What's your refund policy? Because this is a live, high-touch program with limited enrollment, all sales are final. I'm confident that if you show up and do the work, you'll see results. If you're unsure, let's chat before you enroll.
JOIN THE PROFIT LAB FOR:
Doors close February 28. The Profit Lab starts March 3.
Once we start, enrollment closes until the next cohort.